Superhero actor stars in Jay-Z-produced video for Londoner’s ‘Bam!!’ viral video phenomenon
The local council of a London borough has relaunched a campaign to get Thor to visit them, enlisting the help of the superstar actor Chris Hemsworth and a London rapper known as Spider-Man.
The superhero star appears in this month’s video for Spider-Man’s single Bam!!, which went viral online in May. As the Hulk responds to his daughter’s request to leave the building, Hemsworth’s voice is heard inviting listeners to phone the phone line at Borough Council.
“Bam!! Cool advert,” said Hemsworth, telling a reporter: “When I saw the original video, it was incredible. This time around, when we got together for the ad, I wasn’t quite sure what to expect. I thought it was going to be fun, a challenge, a challenge and a collaboration … but it’s turned out to be so much more than that.”
Thor (@ChrisHemsworth) My joy, elation and joy over @SpiderManUK and @FletchLondon’s new video! Are you free @Borough_Council @TWCuk
Bam!! topped The Official UK Viral Chart and is currently ranked at No12. The track debuted at No18 on the official UK singles chart.
The project is a partnership between Borough Council and BBH London and aims to encourage people from a “through-and-through London” to visit their local borough. The video is intended to recreate the creative feel of the original interactive video and also to promote borough tourism. The boroughs in the video include Croydon, Hounslow, Islington, Kensington and Chelsea, Westminster and Tower Hamlets.
According to the council, the aim is for the video to inspire people from across the capital to visit their own borough. “The last thing Borough Council wants to do is take up a fraction of London’s tourist market,” said Alison Billingham, a borough council economic development manager. “What we would like to do is build a bigger pie. We really want to get boroughs engaged in their own tourism strategy. We want people from across London to see what Borough is all about.”
