A $25 stool holds everything you need to cook in your kitchen. It can be raised or lowered, left or right. This leg is the team at EndUp Foods, who want to make it possible for anyone to cook for themselves at home.
“The future is an extension of home cookin’ in your own kitchen,” says EndUp CEO Rajesh Rajagopalan. “It is time to re-engineer your home kitchen so that it supports every kind of cooking.”
EndUp foods is home to the complete line of Handmade Iron Cutting Boards, Kitchen Tool Kettles, and Peelers — devices that are designed to increase your time and effort on the stove. The range of products were created by the same people who are perfecting mobile phone chargers and Bluetooth car kits at EMI Mobile in India. Rajagopalan has built a 30,000 sq. ft. factory in Ladera Ranch, CA. that resembles the facility of Michelin-starred restaurants. The factory is filled with hundreds of construction workers, sewing machines, and more than 10 million pounds of stainless steel.
Once you grab EndUp’s growing series of handcrafted steel products, its middle-man sits behind the scenes, training chefs to do what they’ve always wanted to: a master class on everything from hollandaise to loup de mer. EndUp is pioneering a new global competitive space—of sorts— in home cooking: something that was once done by chefs for their families and friends in the kitchen.